Let's face it...most retailers are experiencing a drop in traffic counts. However, here are three ideas you can apply right away to increase your sales even when store traffic has declined.
Talk to every customer. Be proactive and approach every customer in the store instead of relying on them to make contact with you. Most retailers wait for their customers to ask a question. While there is nothing technically wrong with this approach, you miss many sales opportunities because many people will simply leave your store if they can’t find what they’re looking for.
Make recommendations. Ask your customers one or two questions to determine what they’re looking for and what they’re specific needs are. Then make recommendations for additional products that complement the original item.
Bundle products together. This is a greatly missed opportunity. Instead of trying to sell a single product, bundle together products that relate to each other. Even if you reduce the total price slightly, the overall sale will be higher which means more money in the till and in the bank!
© 2009 Kelley Robertson, All rights reserved.