Have you ever walked into a store and immediately felt a high level of energy in that business? How about tension so thick you could slice through it with a knife? What made the difference?
In most cases, it was the level of the fun the employees were having. Does this mean that they were goofing off and horsing around? Of course not. They were si ply having fun, enjoying what they were doing.
I used to work for a restaurant chain that encouraged its employees and managers to have fun during their shift. This is one of the things that made it different than its competition. However, many years later, everyone acts serious and that extreme energy is no longer is apparent.
We often forget that buying products is stressful for some people. This creates a strong physiological need that must be fulfilled. What to buy, where to buy, and of course, who to buy it from. Consider what your customers experience when they walk through the front door of your store.
- Are they greeted enthusiastically and with a genuine smile?
- Do they encounter employees who love what they do
- Do they deal with Sales Professionals who are passionate about the products they sell?
If you answered "yes" to these questions then you are on the right track. If you answered "no" then you need to consider how you and your team can have more fun at work. Loving what you do and demonstrating this enjoyment will lead to increased sales and success for your store.