Tuesday, July 03, 2007

Old Business-New Approach-Huge Results

I watched the morning news with great interest this morning because the station featured a segment on an old business-dental.

At least 25% of the population experiences major stress when visiting the dentist; usually because of a negative or painful experience sometime in their past.

However, a new approach is being taken by several dental offices.

They are offering a range of additional services, each designed to help the patient relax BEFORE their actual appointment. They call themselves Dental Spas and they offer services such as massage therapy, hot stone massage, manicures, and in some cases, even champagne.

Not surprisingly, the concept is taking off and becoming wildly successful.

Think of how this concept applies to your business and determine what you could do with your "typical" retail store to make it different than your competitors.


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