Thursday, October 12, 2006

Retail Sales Training - Make the Most of Christmas

I know Christmas is still 2 1/2 months aways but for most retailers, this is the make or break season of their year. If you are a specialty retailer who experiences a huge upswing in business during this time of year, here is a tip to increase your sales even more.

Contact your regular customers now and invite them to make their Christmas purchase(s) early. You can tell them that you will be able to spend more time with them before the December crunch hits. You can also remind them that inventory levels are better during late October and early November which means they are more likely to find the items they need. Some customers might express concern about Christmas sales and specials. Consider making these specials available to them--if they come in early.

This approach not only shows your customers that you are thinking about them, it gets them in your store BEFORE the real Christmas crunch. This also means that you can increase your October and November sales and free up your time in December to deal with all the walk-in traffic.

While you're thinking about Christmas, consider buying your employees a copy of my book, "Stop, Ask & Listen-Proven Sales Techniques to turn Browsers into Buyers". You can read the first two chapters here.


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