An article in the Edmonton Journal recently stated that customer service has slipped during this Christmas season. While some customers accept this, I beleive it gives specialty retailers a HUGE opportunity.
Adding one or two people to the sales floor and making sure that you process a customer's sale quickly can help you demonstrate the value of buying from you versus from a department store or big box retailer. This may cost you a few extra dollars but this investment can pay huge dividends later in the year.
Remember, with increased traffic counts, you have the opportunity to impress many more people than normal. And, if you market this properly, it can help you increase your competitive advantage against the retail giants.