It's a well-known fact that women make up to 85% of the buying decisions in most households. However, most retailers have been slow to catch on to this.
An article in USa Today examines the approach Best Buy is starting to incorporate into to their stores to capitalize on sales opportunities. If your store is staffed primarily by men or you sell items typically purchased by men you should read this. Check it out here.
If you want to learn how to improve your results when selling to the opposite sex check out my first book.